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Uber Eats: Rides


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Lil Nas X and Sir Elton John are the stars of Uber Eats'newest 'Tonight I]ll Be Eating' campaign. Each unapologetically themselves, iconically unique and cross-generational kindred spirits, they humorously riff off of each other in the campaign for the delivery app, breaking today. Created by Special Group US, the latest installment of the campaign showcases the obvious chemistry and light-hearted banter between the two who have spent the last few months collaborating on music together. In a 30-second spot 'Rides', Elton is on a mechanical rocket ship and Lil Nas X a grocery-store pony ride, as they declare their Uber Eats' orders. Elton tries to borrow some change for his stalled ride but Lil Nas X can’t believe that the superstar is skint. Another 15-second spot 'Casual Friday' features an iconic outfit swap between the two - their idea! Elton struts in one of Lil Nas X's Old Town Road-era pink cowboy suits and hats, which he wore at the Grammys, while Lil Nas X wears one of Elton's most outlandishly feathered costumes, worn in the Rocketman movie. They gush about how fabulous the other looks.
Credits Other credits

Client: UBER EATS

Chief Marketing Officer: Thomas Ranese

Global Head of Brand: Shivram Vaideswaran

Head of Marketing US & CAN: Georgie Jeffreys

Global Creative Director: Natalie Purbrick

Global Executive Creative Director: Danielle Hawley

Director of Global Production Carey Head

Head of Business Affairs: Rashad Suarez

Global Social Media Lead, Delivery: N'Yaisha Aziz

Creative Producer: Alexis Bley

Senior Marketing Manager: Liza Keller

Senior Consumer Communications Manager: Lexi Levin Mitchel

Brand Media Lead: Gracie Childress

Agency

Founding Partner US / CCO: William Gelner

Design: Alex Lumain

Social Lead: Lachlan Stewart

Founding Partner US / Managing Director: Caroline Jackson

Senior Account Director: Rafik Massoud

Account Supervisor: Sarah Newton

Founding Partner US / Head of Strategy: Kelsey Hodgkin

Strategy Director: Janet Shih

Head of Production: Esther Perls

Head of Business Affairs: Latanya Ware

Head of Operations: Veronica DeLaRosa

Head of Finance: Karen Lo

Founding Partner Aus / Joint CEO: Cade Heyde

Partner Aus / CCO: Tom Martin

Partner Aus / CCO: Julian Schreiber

Media : MEDIACOM

Managing Partner, Strategy: Rob Frost

Managing Partner, Video Investment: Martin Blich

Group Account Leader: Laura Lefever

US Planning Lead, Uber: Emma Rogers

Associate Director of Strategy: Bobby Edwards

Associate Director, Planning: Meg Blauvelt

Associate Director, Video Investment: Diana Bartumioli

Media Supervisor: Caroline Nee

Production

Co-Founder: Patrick Milling-Smith

Co- Founder: Brian Carmody

Chief Operating Officer: Andrew Colon

Head of Production: Alex Hughes

Social Production : FANCIFUL FOX

Director: Richard Downie

EP: James Toth

Producer: Christopher Broyles

Edit : WORK EDITORIAL

EDITOR: Rich Orrick

EDITOR: Nick Rondeau

EDITOR: Oliver Hecks (social)

HOP: Marlo Baird

EP: Brandee Probasco

Producer: Evan Cohen

VFX : MILL

Color : MPC Color

Colorist: Dimitri Zola

Color Assist: Taylor Pool

Executive Producer, Color: Meghan Lang

Producer: Phoebe Torsilieri

Sound + Mix: ELEVEN

Audio Post Studio: Eleven

Mix/Sound Design: Jordan Meltzer

Asst Mixer: Marco Tornillo

Executive Producer: Melissa Elston

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