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McDonald's: Fries

A few more beautiful days and with them the irreplaceable picnics with family or friends. Since mid-June, McDonald's has been offering its Cooler Bag by McDo, which allows you to keep your meal at the ideal temperature. From Big Mac to Sundae, take your menu wherever you want and enjoy it the way you like it. This new campaign signed by TBWA Paris is inspired by the famous saga of "pictos" whose minimalism honors the brand's iconic products. It is through the poetic universe of the illustrator Baptiste Stéphan that the properties of the cooler bag are revealed. The artist's landscapes are transformed revealing the brand's iconic products, Big Mac, Frite & Sundae thanks to the temperature contrasts between their silhouettes and the desert landscapes.
Credits Other credits

Client Managers: José Jacinto, Benoit Kolb

Agency Managers: Jonathan SEROG, Julie MONTAGNÉ, Matthieu CHARLES, Katia MISURACA

Art Buyers: Fériel SIMON, Elise KUBLER

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