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Sky is inspiring audiences to make planet-saving choices as well as putting its own carbon emissions commitment to the fore in the first major campaign for its new Sky Zero brand, and its associated pledge to be net zero carbon by 2030. At the heart of the campaign is a 60-second animated film called ‘The Day The Moon Came To Earth’, which is inspired by the Overview Effect – a term to describe the profound experience astronauts have when they see the earth from space for the first time. The campaign, made by Engine Creative, showcases our beautiful planet from the perspective of the Moon visiting for the very first time. The idea is to remind us how truly magnificent the Earth is from this fresh perspective and thereby renew our enthusiasm for making small changes which will contribute to slowing the earth’s temperature rise. And at the same time raising awareness of Sky’s own pledge to achieve net zero carbon by 2030.
Credits
Other credits
Head of Film: Melody Sylvester
Strategy Director: Georgina Murray-Burton
Business Director: Rich Williams
Account Director: Owen Keating
Account Manager: Tom Butler
Project Director: Louise Watts
Production Company
Production Manager: Theo Cassels, Partizan Studio
Image researcher / layout: Eugenie Scrase, Partizan Studio & Natalia Risheq, Crew
Concept Artist: Daniel Cacoult, Crew
Concept Artist, Character design: Lukasz Pazera, Crew
Character Design: (Julien Renoult) Leeroy Vanilla, Crew
Concept Artist, Storyboards: Kristian Antonelli, Crew
Look of Picture Concept: Michael Kutsche, Crew
Editor: Brian Raess, Sky0
VFX supervisor: Antoine Moulineau, Light VFX
Animation Production: LIGHT VFX
Executive Producer: Guillaume Raffi, LIGHT VFX
Art Director: Aurelien Ronceray, LIGHT VFX
CG Supervisor: Raphaël Bot-Gartner, LIGHT VFX
Creature Supervisor: Duc Nguyen, LIGHT VFX
Asset supervisor: Tom Bryant, LIGHT VFX
FX Supervisor: Fabian Nowak, LIGHT VFX
Compositing Supervisor: Oliver Johnstone, LIGHT VFX
Rigging Supervisor: Cyril Gibaud, LIGHT VFX
Lead CG Generalist: Landry de Oliveira & Harry Bardak
Concept Artist / Matte Painter: Lukasz Pazera & Carl Edlund
Lighting TD: Marie Fichet, Éloise Bouvarel & Bruno Hajnal
Senior FX TD: Steven Dupuy, Charles Guerton & Tom Freitag
Creature FX TD: Yann Landry
Creature and Groom Artist: Chloé Roberts
CG Generalist: Florian Longuet, Louise Harel, Steve Bell, Craig Reid, Daniel Conner, Thomas Goldsworthy, Lauren McLaughlin
Animation supervisor: Landouzy Florian, LIGHT VFX
Lead Animator: Thibaut Gouilloux, LIGHT VFX
Animator: Léo Recoche, Sydney Padua, Rik Goddard, LIGHT VFX
Rigger: Eléonore Epiney, Mickaël Garcia, Guillaume Vezzoli
Compositor: Chloé Chaucheprat, Tomasz Liksza, Naomi Butler, LIGHT VFX
Producer: Lucy Teire, Alona Carballo, LIGHT VFX
Post Production: Engine Film - James McClean, Editor
Post Production: Framestore - Steffan Perry, colorist & Chris Anthony, Senior colour producer
Sound Design: Jack Sedgwick, sound engineer, Wave
