TV ad: NFL: We Run As One

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After a 2020 year apart (in many ways), the 2021-2022 NFL Season marks a reunion of fans and players. Tapping into the excitement of bringing both fans and players together again, the NFL aims to help unite and inspire all with the new Kickoff campaign entitled 'We Run As One.' Made in partnership with creative agency 72andSunny Los Angeles, the NFL highlights this reunion with a film that draws from football culture to repurpose a pre-game call and response chant asking, 'Who got my back?' Serving as an analogy for the entire country coming together for the upcoming season, the NFL invites all fans to join in and highlights the deep connection both players and fans have regardless of team affiliation, if you love the game of football – we are all on the same team.