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F1 2021: After the Apex - Daniel Ricciardo
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Headed up by Italian Grand Prix winner, Daniel Ricciardo, 'After the Apex' is a new content series for F1 2021. In the first of four films featuring the Australian racing driver, viewers get up close and personal with Daniel's need for, and love of danger. Detailing Daniel's thrill-seeking behaviour all the way back to his childhood, the film gives viewers insight into what makes Daniel Ricciardo so good at what he does but through a lens you have never seen before, an extreme, abstract, psychedelic world. 'After the Apex' aims to show viewers the 'person behind the athlete', whilst pulling some F1 enthusiasts into the world of gaming. Shows like 'Drive to Survive' have started to create a mass appetite for the sort of content. But communications that create an intimacy between fans and athletes has always been ambition for games company, EA Sports. In the first episode Daniel talks about his love, and study of other sports, and how he seeks to turn insights he gleams from them into a competitive advantage on the track.
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