TV ad: Shutterstock: What Can You Create

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Shutterstock has announced the launch of its new brand campaign and TV commercial, 100% Shutterstock. Created solely with Shutterstock content, the TV campaign showcases the creative platform’s ability to fuel and unleash creative potential from inspiration to the finished product. The TVC, co-produced by Shutterstock Studios and the Ridley Scott Creative Group’s RSA Films, asks creatives, “What can you create with 100% Shutterstock?” The demand for creative solutions and content has risen dramatically since the start of the pandemic, which has driven a need for more cost-efficient and flexible services to cater for remote working conditions and budget restrictions. Despite widespread access to tools and assets for creatives, there is a lack of a cohesive workflow and therefore, creators are required to constantly jump between resources. 100% Shutterstock enables creators to overcome this challenge by starting and ending their entire process on one platform, while keeping full flexibility on the creative concept. The campaign aims to expand people’s breadth and perception of Shutterstock’s entire offering, showcasing the company’s shift in positioning from its inception as a stock image house, to an intelligent creative platform.