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Heinz Beanz: Operation BeansThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Breaking on 20th September, 'Operation Beanz' establishes a new brand platform and long-term direction for the Heinz Beanz brand: Beanz Meanz More. An evolution of the famous Beanz Meanz Heinz slogan launched in the 1960s, the new positioning asserts Beanz’ versatility and quality, as well as their credentials as a lean, plant-based protein and one of your five a day. It was created by DentsuMB, and is the agency's first outing for Heinz Beanz since winning the iconic brand in May. Despite being an essential item that plays important role in people's lives, the new work shows Beanz doesn't take itself too seriously. Directed by Emmy-nominated Tom Marshall (Famalam, Ted Lasso, Space Force), the pacey 30-second film opens on a woman, understandably upset when she finds out her Beanz have been substituted in her grocery delivery. This sparks a comedic and action-packed journey to her local corner shop, bursting through neighbours’ homes and over garden fences, complete with Marvel-esque superhero landings, celebrating some of the ways that people eat their Beanz, laying down the reasons why nothing will ever beat Heinz Beanz. Finally making it to the corner shop, grabbing a can of Beanz, she lands the new endline: Beanz Meanz More.
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