B&Q: Later Means Never

B&Q & Uncommon launch a new integrated campaign from the reinvigorated brand proposition ‘Build a Life’ — which celebrates the belief that anyone can improve their home to make life better. The third installment, entitled ‘Choose Change’, is an invitation to avoid settling and standing still — and instead embrace the life affirming act of change in all its energetic, joyful, and sometimes messy glory. The campaign aims to provoke acts of change at home — big and small — in full recognition that a nail is never just a nail, it’s the start of something far bigger. Improving our homes has the power to improve the lives of our loved ones and ourselves too. This new campaign focuses on home interiors, championing B&Q’s unrivalled range of paints, flooring, tiles, wallpaper, lighting and furniture — which allow us to create a space that reflects our lives.