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Keno: Keno Play On

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In Australia, everyone knows what Keno is. It’s like bingo with a different name. As much a part of pub culture as rump steak and cold beer. Yet the game’s familiarity was making it easy to look past. To re-instate Keno's icon status in Tasmania, we didn’t need to educate people about it, we needed to celebrate its culture and players. And so ‘Play on’ was born. A new brand platform that puts Keno’s glorious punters right where they deserve: smack bang in the limelight.

To launch, we created a 3-minute film based around the 3 minutes it takes between every game. And we ran it with 3-minute spots on peak TV – like the Olympic closing ceremony, the footy finals and the 6pm news. Making Keno unignorable once again.
Credits Other credits

PRODUCTION COMPANY

Wardrobe - Sandy Burcul

1st AD - Emma Schofield

Casting Lead Role - Mel Mackintosh, Mackintosh Casting

Casting Supporting Roles - Felicity Byrne, Byrne Casting



EDITORIAL & SOUND - HECKLER

Senior Editor: Andrew Holmes

Executive Producer: Will Alexander

Senior VFX Producer: Amy Jarman

Sound Design - Heckler Sound, Dave Robertson



ONLINE POSTPRODUCTION - ATTICUS

Grade - Billy Wychgel

Online - Jamie Scott

Executive Producer - Amelia Bromley

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