Interactive ad: Garvan Institute of Medical Research: Disease Dilemmas

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Top 6: October 6th 2021

www.diseasedilemmas.org

With thousands of disease-related charities competing for donations, how do you decide who to help? We confronted the public with a range of life-threatening diseases, posing this exact question. Help the young mother with pancreatic cancer, or the musician with Parkinson’s disease? The teacher with a kidney condition, or the student with immune disease? Each execution challenges you to think, interact and ultimately donate to the Garvan Institute, whose genomics research can help them all.

A fully integrated campaign drove potential donators to a mobile-first online experience, allowing them to immerse themselves into our hero's stories and see just how much they needed help.

The impact was huge – helping Garvan earn over $19million in the campaign period.

Category Charities & appeals
URL http://www.diseasedilemmas.org
Client Garvan Institute of Medical Research
Agency Dentsu Creative
Production THE POOL COLLECTIVE
Country Australia
Uploaded 1 October, 2021

Credits

Director
Simon Harsent
Executive Creative Director
Marcus Tesoriero
Creative Director
Oskar Westerdal
Creative Director
Jon Foye
Design Director
Eeuwout 'Dutchy' Baart
Creative
Asheen Naidu
Exec Agency Producer
Margot Fitzpatrick
Lead Senior Producer
Lauren Reilly
Executive Producer
Cameron Gray
Group Account Director
Andre Henderson
Strategic Planner
Karl Bates
Editor
Brendon Killen
Retoucher
Mark Sterne
Client Services Director
Sophie Lander
Print Producer
Simon Holdaway
Managing Director
Brent Kerby
Post Production Producer
Emily Newbould
Colourist
Ben Eagleton
Senior Account Manager
Jessica Walley
Senior Account Manager
Ashley Martin

Other credits

Client: Garvan Institute of Medical Research

Director, Garvan Research Foundation: Mara-Jean Tilley

Deputy Director, Garvan Research Foundation: Brad Timms

Marketing Manager: Anna Sweeney

Creative Agency: BWM dentsu

Creative Consultant: Rob Belgiovane

Senior Finished Artist & Designer: Alanna Rados

Digital Art Director: Thomas Deng

Website Production: Isobar

Chief Engagement Director: Elaine Loke

Project Manager: Ritika Jhaver

Web Developer: Rhys Martindale

Audio Production: Rumble Studios

Executive Producer: Michael Gie

Senior Sound Designer: Tone Aston, Cam Milne & Liam Annert

Music: Bopper

Licensing Supervisor: Koo Abuali

Media: dentsu Amplifi & Carat

Chief Investment Officer, Amplifi: Michael Bass

Chief Investment Officer, Carat – Craig Cooper

Managing Director – Lauren Small

Client Partner: Sue Cant

Head of Out of Home: Emma Hegg

National Production Manager: Rebecca Eastman

Project Manager, Platforms & OOH Production: Hayley Kingsley

Investment Manager: Al Vari

Client Manager: Kristina Endrikhovskaia

PR: Haystac

Group Business Director: Carolina Fullen

Account Manager: Mariel Malabanan

Garvan Institute of Medical Research: Disease Dilemmas

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