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Web Film
Prunelax: Casket
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‘Casket’ is the second iteration of a five-part campaign that flips the tired health ad trope of sanitised and rational messaging and looks beyond; disarming the viewer with what looks like a cinematic trailer in order to harness peoples collective desire for the next best show (and some respite in a post-COVID-19 world). The spot emulates the art of the unexpected twist in order to land the core product benefit, being that Prunelax is simply on another level for relief.
Because ‘There’s relief—and then there’s relief’. This irreverent campaign, created by Five by Five Global and directed by Armand de Saint-Salvy of Vandal & Helium Film rewrites pharma advertising and it’s a long time coming.
Account Manager: Lois Vega Related
Prunelax: I Do
Five by Five Global 
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