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Burger King / Les Papillons: #ThanksThe2010, 5

Burger King France believes so in any case. And so they’re going to try to do just that with the association Les Papillons, who fight against child abuse and all forms of harassment, by launching the #ThanksThe2010 campaign. The campaign, designed by Buzzman, will come to life on all online video games and will be visible on Twitter starting September 30. For the past several weeks, French children born in 2010 have become the target of insults, harassment and cyberbullying, forcing even the French Minister of National Education Jean-Michel Blanquer to react in an attempt to end this malicious trend of bullying. If this #Anti2010 movement (already with 40 million mentions online) could be birthed in the universe of online video gaming, then that’s where it must end too. By turning these games into a place where the 2010s are celebrated en masse, allowing those affected to regain their pride. So Burger King, in partnership with Les Papillons, an organization that fights against child abuse, asks all players to pay tribute to their fellow gamers born in 2010 by pledging their support however they can (tagging, writing, building…), on any online game, and to share it on Twitter with the hashtag #ThanksThe2010. Every time they do, Burger King will thank them with a WHOPPER. Together, we can make the kids of 2010 Kings again.
Credits Other credits

BURGER KING France

Marketing Director Alexandre Simon

Product Marketing Officer Carole Rousseau

Media Officer Erinna Beaudron

LES PAPILLONS

Founding president Laurent Boyet

Artistic and Administrative Director Sandrine Boyet

Press Officers Sarah Kadi & Cécile Grigioni

Agency

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Business Director Loïc Coelho

Account Manager Fany Maupou

Head of Social Media Julien Scaglione

Social Media Consultant Félix Brunot

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

HAVAS SPORTS & ENTERTAINMENT

President Stéphane Guerry

Social Media Director & Influence Charles Bal

Influence Manager Audelia Leloup

Influence Officer Clara Guitard

Gaming Director & Esport Pierre Acuña

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