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Web Film

Miller Genuine Draft: It's Miller Time - BTS


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Chuck Studios, the world’s first and only global food advertising specialist, today announced that it has collaborated with BBDO Zagreb to craft a campaign for the Molson Coors brand Miller Genuine Draft. The work was produced for all regions except Molson Coors home markets in North America. The spot highlights the freshness of Miller Genuine Draft. - a beer that draws from traditions that go all the way back to 1855. It gets cold-filtered four times to maintain its crispness, in line with Frederick Miller’s passion for fresh ideas and refreshing beer. The creative concept centres around the idea of capturing this characteristic freshness and identifying Miller Genuine Draft’s place in their consumer’s social life. The project is a tour de force of food film with beer droplets floating and wobbling mid-air, perfect in shape and size and filled with tiny bubbles. It required special effects supervisor Willem van Muijden to build his ‘most intricate gravity removal device to date.’
Credits Other credits

Client

Global Brand Director: Paul Cornell

Senior Brand Manager: Marko Stojiljkovic

Brand Manager: Jake Johnstone

Agency

International Account Director: Andrea Misura Zuvela

Account Executive: Vana Ora

Production Consultant: Francine Linsey

Production

Special Effects Supervisor: Willem van Muijden

SFX Assistant: Hannah Gilhooley

Motion Control: Motion Control Europe

Bolt Operator: Julian Hermannsen

Post production

Offline editing: Martin Heijgelaar for MRTN

Online & grading: Efraim Gons for OnlinePost

Music: Massive Music

Senior Music Producer: Guido Blom

Sound effects: Creative Outpost

Producer: Caroline McNulty

Engineer, V/O, Sound Design & Mix: Dave Robinson

Managing Director: Danny Etherington

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