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Tennessee Education Lottery: Another Chance
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Who wouldn’t want another chance to get things right? In the new "Another Chance" campaign we just launched for the Tennessee Education Lottery, we’ve focused on characters going about their day, suffering small setbacks they wish they had a second chance at. Our goal is to provide a fun and comical approach that builds an awareness of (and interest in) the Powerball Double Play add-on, which gives Powerball players a second drawing in which their numbers can win as much as $10 million, as well as Powerball itself.
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