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Bisto: Sticking Together

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Bisto returns to TV with the first new campaign since Spare Chair Sundays in 2015, with a heart-warming ad which celebrates the powerful role of the roast in keeping friendships nourished. Created by McCann London, “Sticking Together” tells the touching through-the-ages story of two women’s friendship over the course of 30-years and many shared roasts. From Sundays spent at each other’s houses, to student digs, to boyfriends, to break-ups, to finally having families of their own; the spot champions the humble Sunday roast as a timeless bonding ritual. The glue that keeps their friendship strong when everything else around them is changing. Devised in-between lockdowns, this campaign was inspired by the 2020/2021 cultural narrative around friendships; the strain placed on them by lockdown, and the realization that we could all put more effort into them. The result is a potent and timely message as we enter the first roast season post-COVID: A well-nurtured friendship can bring so much richness to life; and inviting someone round for a roast is a real investment in it. The film was directed by Sweetshop’s Nicolas Jack Davies, the director behind last year’s ground-breaking Starbuck’s commercial “What’s Your Name”. Nick elegantly brought together the highs and lows of an ever growing and evolving friendship in his distinctly human and emotive style. The film ultimately reminds us of the good times that are had, when we come together around good food.
Credits Other credits

Premier Foods

Chief Marketing Officer: Yilmaz Erceyes

Marketing Director: Helen Touchais

Marketing Controller: Savan Sabharwal

Insights Controller: Emma Whale

Brand Manager: Kate McGrath

McCann London

Chief Strategy Officer: Theo Izzard-Brown

Joint Head of Business Leadership: Tom Ghiden

Business Director: Oscar Flintoft

Account Managers: Sophie Keattch & Alexandra Parker

Account Associate: Jessica Dee

Planning Partner: Jonathan Brown

Senior Planner: Rebecca Priest


Head of Integrated Production: Sophie Chapman-Andrews

Executive Producer: Jonathan Davis

Senior Producer: Ryan Alagar

Business Affairs Lead: Hayley Littlewood

Music Supervision: Chris Graves

Production Company

Production Manager: Sam Jackson

Production Assistant: Manu Sanchez Garin

Editor: Billy Meade at Tenthree

Senior Assistant Editor: Dave Robinson at Tenthree.

Colourist: Lewis Crossfield at Time Based Arts

Music written and Composed by Ben Cocks c/o DLMDD

Craft Worldwide Post-Production:

Visual effects artists: Simon Hall and Thomas Castellani

Sound Design: Will Frances

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