Scotiabank: Hockey For All

Scotiabank believes that hockey is for everyone. That’s the message behind the bank’s new platform, hockey for all, which aims to make hockey more diverse, more inclusive and more accessible for all. The platform introduced on the first day of the NHL's 2021/22 regular season will contribute $2 Million over the next 12 months toward programs that focus on increasing diversity and inclusion among community and grassroots hockey organisations across Canada. Hockey for all is anchored by a 60-second TV and OLV cinematic launch spot that aims to stimulate conversations between Canadians around diversity of thought, experience, and equity in hockey.