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Dietz & Watson: Scary Good Snacks with The Gabaghoul

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The Sopranos are having a moment. Spurred by everything from mid-pandemic Netflix binges to The Many Saints of Newark’s premiere, everyone’s favourite mafia family has found itself at the centre of the cultural zeitgeist once again amongst fans new and old. And it just so happens that Dietz & Watson has launched a new Halloween campaign inspired by Tony Soprano’s favourite snack: capicola, or gabagool. Developed by RTO+P, the new campaign features everything the brand has to offer in the form of a cooking show, Halloween Hosting with The Gabaghoul. In each spot, The Gabaghoul, a meat- and cheese-loving monster played by The Sopranos’ Vincent Pastore, shows the world his culinary tips and tricks, each of which gets thwarted by an unexpected mishap. In one spot, a bat flies away with one of his hotdogs, while, in another, salty snacks eerily float out of a Jack-o’-lantern. You can view the spots here:
Credits Other credits

Account Management: Susan Fortin Baraczek, Mitch Katz, Riley Gilbert

Brand Strategy: Vann Madison

Digital Strategy: Uri Weingarten, Kaitlin Gentile

Brand: Dietz & Watson

Marketing: Lauren Eni Canseco, Devon Diehle, Katie Atchison

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