Stayfree: It's Just A Period - Daughter's Day

For a country well on its way to becoming an economic powerhouse, India still lags severely when it comes to normalising period conversation. Even today, 71% girls in India barely know anything about periods before they get them for the first time. Mothers usually are the primary source of information for these young girls. Absence of fathers in a girl’s first period conversations helps build the taboo and shame that the girls then carry for the rest of their lives. To change that, we decided to trick the fathers into talking to their daughters about periods under the guise of a fake audition. What followed next was awkward pauses, confusion, and eventual realisation that it doesn’t feel like a big deal once we start talking about it. It’s Just A Period.