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eBay: Buy a Thing, Sell a Thing

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eBay has unveiled a new campaign film that colourfully and musically portrays a seemingly small, but revolutionary behavioural change - every time you buy something, sell something, too – with the circular economy that is eBay. We all buy shiny new things from time to time, and eBay has a huge breadth of the latest and greatest items available when you do; however, eBay believe there's a better way to consume which is not just about buying but selling things as well; to make people some extra money but also, significantly it extends the life of perfectly good items that still have value from being unused, thrown away or wasted. These items can be loved once again. The joyful campaign created with McCann London lands as more people are looking for ways to live more sustainably, and millions of active sellers on eBay are already doing their bit for the environment, by selling things they no longer use. This initiative sets the precedence for the brand going forwards, in its pursuit to help shoppers in the UK live a more sustainable lifestyle to emulate the brand's core belief: for someone out there, that thing could be someone’s everything. The 40 second spot titled ‘Buy a Thing, Sell a Thing’ – created by McCann London and Craft in partnership with production house Riff Raff and director David Wilson – begins with a nod to the all too common image of someone throwing out their old TV, before an ear-worm of a song plants the seed of a simple idea: “When you a buy thing, sell a thing, never ever throw a thing! When you buy a thing, sell a thing, go on do the better thing!”. On a craft level, director David Wilson and Riff Raff brought the script to screen like a high-end music promo. With an eye for slick transitions, graphical compositions, and a rich and eclectic cast choregraphed to perfection to the rhythm of the lyrics. The bespoke music, composed by David Goo and featuring Mac, tied the piece together, to land the joy of the eBay experience.
Credits Other credits


Chief Strategy Officer: Theo Izzard-Brown

Global Business Lead: Sailesh Jani

Business Director: Tom Oliver

Senior Account Manager: Omid Faramarzi

Account Associate: Sasha Semple

Strategy Director: Harrison Steinhart

Project Director: Clare Prager

Project Manager: Neil Tingey

Head of Design: Lisa Carrana

Motion Designer: Dani Wolf

Designer: Harry Ingrams


Head of Integrated Production: Sophie Chapman-Andrews

Executive Producer: Jonathan Davis

Senior Producer: Claire Welberry

Senior Producer: Anna Cartwright

Producer & produced by: Chloe Brown

Music Supervisor: Chris Graves


Production Designer: James Hatt 

Casting Director: Sophie North 

Edit House

Editor: Meg Thorne, The Quarry

Head of Production: Tor Adams

Producer: Jenn Sanders


VFX: Black Kite Studios

Colour: Richard Fearon

VFX Lead: Ahmed El-Azma

VFX Shoot Supervisor: Tito Fernandes

VFX Producer:  Hannah Ruddleston

Audio Post-Production

Sound Mix: Grand Central Recording Studios

Senior Sound Designer : Tom Pugh 

Senior Audio Producer :  Molly Butcher 


Title: ‘Buy A Thing, Sell A Thing’

Artist: David Goo Feat. Mac

Composers: David Giles, Misha Newby & Alika McGillivary

Publishers: Wixen Music, Freckle Music & BMG


Chief Marketing Officer: Eve Williams

Senior Brand Marketing Manager: Ellis Hourshid

Brand Marketing Manager: Harley Ilott

Brand Graduate: Theodore Maloney

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