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Think! Road Safety: Fatal Five


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Sadly, on South Australian country roads, two in three of all road deaths are country people. This is a massively over indexed and further compounded by country people not believing this stat. Complacency and knowing the road like the back of your hand isn't enough. On country roads, there are five things that will kill you - Distraction, Fatigue, Not wearing a seatbelt, Drink/Drug Driving; and Speeding.
Agency: Black Sheep Advertising
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