KFC: Bat

So krunchy it enchants you. After launching their Krunchy Chicken (Pollo Kruji in Spanish), KFC Puerto Rico created a print series depicting classical Halloween figures, known for their enchanting characteristics. Just as KFC’s chicken. A chicken so krunchy that it will startle anyone who bites it.
Agency: Arco

The brand captured close-up images of the chicken’s breading, focusing on the natural figures it forms, within its intricate grooves and shadows. After finding a witch’s hat, a ghost and a bat, KFC stated that its brand-new chicken will make anyone levitate in the spirit of this Halloween season with it’s delicious krunchy flavor.

The campaign was launched through out-of-home media, newspaper print ads, digital content, and it was adapted to both traditional and Spotify radio with a spooky story depicting the chicken as a monster, startling someone with its krunchy yet indulging sound.