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Oumph!: Plant Based Human Meat Burger
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Oumph! is a plant-based brand born in Sweden, that is loved by vegans, vegetarians and flexitarians. The company is expanding throughout Europe to reach a growing audience of people who are discovering how delicious plant-based food can be.
Agency: LOLA MullenLowe, Madrid At Oumph!, plants and vegetables are turned into any mouthwatering meat you can imagine. Even if you are the biggest and most demanding veal, lamb, pork or chicken meat lover, Oumph! can resemble the taste and experience of any meat, by using only plant-based ingredients. Any meat? YES, any meat. Even HUMAN MEAT. That’s why this Halloween Oumph! has decided to take that one step further and make the boldest and most daring burger ever: a Human Meat Burger, that’s plant-based of course.The curious task of elaborating this scary plant-based recipe was led by Ankan “The Duck” Linden, co-founder and chef at Oumph!. Agency: LOLA MullenLowe, Madrid.
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