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Web Film
The Royal Canadian Legion: The Immortal Poppy
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To mark the centennial anniversary of the Remembrance Poppy on November 11th, the Royal Canadian Legion partnered with Wunderman Thompson Canada to preserve the memory of the 118,000 fallen Canadian soldiers by utilising digital art to encrypt their names into an enduring symbol - 'The Immortal Poppy.' The collection of 100 limited edition NFTs will be sold to raise money for the Royal Canadian Legion. The Royal Canadian Legion has been selling lapel poppies as an act of Remembrance and part of a fundraising campaign in support of Canadian veterans and their families for 100 years. Adding a new digital dimension to mark the centenary, 100 limited edition NFTs (Non-fungible tokens) will be sold on the popular online marketplace Open Sea. Each 60 second NFT features a real poppy which has been plucked from Flanders Field in Belgium and 3D scanned to preserve it for eternity. The poppy’s petals are etched with the names of fallen soldiers as a reminder of the fragility of life. The NFT also features a large memorial wall with the names of fallen soldiers along with names of soldiers who are given special prominence due to their significance.
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