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Kraft Dinner: Kraft Dipper


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Some people eat their cheesy noodles with a spoon, some with a fork. Others eat it straight from the pot. Who's judging? Not Kraft Dinner (KD), you do you. In fact, our favourite pot is up in space, The Big Dipper, but the problem is, it's empty...and KD can't have that.
Agency: Rethink

Because the best thing that goes in an empty pot is cheesy KD, the brand is taking the world’s biggest pot - The Big Dipper - and turning it into – The Kraft Dipper. That’s right, the universe’s most delicious pot of KD. Partnering with a star registry, KD named 21 stars (you know because it’s 2021), after its iconic mac and cheese. The names? Milk 3.25, Elbow, Butter, Fork and Spoon, adding some much needed cheese to the Milky Way.
Credits Other credits

Audio: Wave



Broadcast Producer: Alina Prussky



Lead Strategist: Julian Morgan



Strategist: Hannah Newport



Account Services: Joanna Oszczak, David Greisman, Allie Kennedy



Senior Motion Designer: Thomas McKeen



Motion Designer: Ignacio Florez



Client Supervisor: Ishani Patel

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