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Top 6: November 17th 2021
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Panenka: The Handwriting Of God

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Top 6: November 17th 2021
Almost a year has gone by since the football legend, Diego Armando Maradona, passed away. He was a charismatic athlete who left an eternal legacy for the world. His incredible talent and his one of a kind personality have been recognized everywhere. Maradona was an absolute genius that reveled in the magic of football. No moment proves it more than the "Hand of God" - the legendary goal that made history at the 1986 World Cup in Mexico. The "Hand of God" inspired an entire nation. A hand that is a true legend. A hand that signed millions of shirts and wrote thousands of dedications.
Agency: LOLA MullenLowe, Barcelona

This hand continues inspiring us today, a year after his death, through his handwriting, and now, his own typography. Panenka, specialized football magazine has published its latest issue entirely dedicated to Maradona, using his own typography to edit this special edition: from the Hand of God to the letter of God. A unique typography which has been reconstructed from thousands of signatures and dedications made by Maradona. A typography that is available at www.panenka.es/laletradeDios, for all those who want to pay tribute to the number "10".
Credits Other credits

Client team:

Managing director: Alejandro López Vendrell

Agency

Creative Supervisor: Pablo Luna

Managing Director: Yann Baudoin

Head of Planning: Gem Romero

Account Director: Esther Mestre

Head of Production: Luis Cristobal

Head of PR & Comms: Saskia van Liempt

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