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Sport England: Bag


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Join the Movement, which launched during the first lockdown in 2020 to inspire people to #Stayinworkout, has returned to tackle a new issue – that activity levels in young men post-pandemic have dropped and are falling from pre-pandemic levels. The Sport England research has also shown that the pandemic has had a huge impact on the mental health of many young men which has translated into a drop in levels of activity. Their whole wellbeing has been impacted from a career, social, physical and financial perspective, with TV, streaming, and gaming taking place for their once loved hobbies. Various sporting items including a basketball, a pair of trainers, boxing gloves, a football, roller skates, a tennis racket and a rugby ball are the charming, animated heroes of the campaign, serenading their owners with whom they long ton be reunited and get back to the sports and physical activities they both once loved.
Credits Other credits

Director of Production: Nikki Chapman

Editor: Mori Thompson

Chief Marketing Officer: Sharon Jiggins

Business Director: Emily Whiteaway

Account Director: Michael Freeman

Senior Account Manager: Jessica Watkins Homeyard

Strategy Director: Tom Lindo

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