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ALDI Australia: You Can't Overcook Christmas, 2

2021 has been a tough year, again. Australians have been separated from families, again. In lockdowns, again. Waiting for the “new normal”, again. Turns out, 2021 wasn’t what we all wished for. But we are back, coming out from hibernation, just in time for Christmas. ALDI wants Aussies to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning hams, ALDI is proving that you simply can’t overcook Christmas this year. We know Australians deserve it, and they deserve it at the best possible prices. ALDI is calling on Aussies to push the gravy boat out and get creative with their Christmas prep this year – from decorations to the big-day showstoppers. To the beat of “Sandstorm”, ALDI is giving Aussies inspiration to turn Christmas up to 11. Or maybe even 13.
Credits Other credits


Design Team: Fiona McLeod and Yoon Park

Planning Team: Christina Aventi, Kinga Papp and Josef Wimberger

Account Service: Stephen McArdle, Paul Coles, Aisling Colley, Bryan Bryant-Steeds, Georgia Moulis and Francesca Di Stefano

TV Production: Jenny Lee-Archer and Esta Lau

Creative Traffic Manager: Chris Burchett

Print Production: Basir Salleh, Julie Sorrell and Lauren Swaab

Finished Artists: Adrian Jobse, Romi Carrera, Amanda Perkin and Lindsey Gregory

PR: Lu Borges and Elliott Holohan


Cinematographer: Lachlan Milne

Editors: Jack Hutchings and Lily Davis

Music: “Sandstorm” performed by Dave Winnel

Music Supervision: Level Two Music

Sound House: Rumble Studios

Sound Designer: Tone Aston

Sound and Music EP: Michael Gie

Composer: Adam Moses

Brand OOH & POS

Production Company: The Kitchen Creative Group

Photographer: Juli Balla

Producer: Zabrina Wong

Retoucher: Adam Hayes

Retail, Content and Social

Production Company: Bantam Productions

Head of Content Creative: Nico Engelbrecht

Content Producer: Holly Whiteley

Photographer: Gavin Johns

Producer: Debra Maloney

Retouchers: Rhiannon Jansma and Jenni Rohwer

Media: Zenith

Client Partner: Ana Bagevski

Head of Strategy and Planning: Sarah Heitkamp

Strategy and Planning Director: Ryan Varley

Account Director: Rachel Lawton

Digital Director: Adam Cartwright

Scarlett Templeman

Executive Manager - Communications

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