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Tulipán: Mood SaversThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
BBDO Argentina has designed 'Mood Savers', a series of home deco objects where you can hide your condoms and always have them within reach. One of the reasons that can anulle the predisposition to have sex is the search for a condom in the most common place: the bedside table. The atmosphere freezes for a few minutes and, eventually, what started very well turns into a climate of discomfort. Based on this insight, BBDO and Tulipan -sex care company- launched a line of different decorative items, flowerpots, photo frames and cook timers, which keep inside a box of condoms. "If it starts in the kitchen, let's stay in the kitchen" is part of the leitmotif of the campaign. The designed objects promote safe sex, since many times the fact of not having the condom nearby discourages its use for fear that the mood will disappear.
Project Manager: Micaela Galizia |
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