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Top 6: November 24th 2021
Outdoor

Mikes: Change the bitter for the sweet

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Top 6: November 24th 2021
Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle.
As part of this campaign, Ogilvy Perú designed "Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta.

"At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú.
Other credits

Cliente: Backus - AB Inbev Perú

Director Mike’s: Sebastián Palacio

Marketing Manager Mike’s: Sandra Morelli

Agencia: Ogilvy Perú

CEO: Julián Torres

COO: Nicolás Llano

CCO: Yasu Arakaki



Directores Creativos: Carlos Cárdenas, Philyp Caneva

Redactor: Renato Olcese

Director de arte: Carlos Cárdenas, Francisco Tolentino

Head of Planning: David Rosazza

Strategic Planner: María Hinostroza

Directora de Cuentas: Martha Díaz

Ejecutivo de Cuentas: José Dorca

Productores Ejecutivos: Jaime Iriarte y Gustavo Via y Rada

Realización: V&S

Director: Nicolás Vaisman

Producción Ejecutiva: Carlo Fernandini

Asistente de Dirección: Ivana Leon

Director de Foto: Anishell Freundt

Productor Campo: Javer Espíritu

Operador de Cámara: Alonso Arroyo

Gaffer: Junior Gonzáles

Fotografía: Fernando Delgado

Seguridad: Julio Acevedo

Agencia de contenido e influencers marketing: Content Studio

Ejecutiva de cuentas: Brenda Mezarina

Ejecutiva de cuentas: Micaela Roncal

Artistas: Cake, Fiasco, Ilustronauta

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