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Bord Gáis Energy: On Call
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Bord Gais Energy has launched an emotive TV campaign for the festive season. The campaign entitled 'On Call' aims to capture the real spirit of Christmas and takes inspiration from Bord Gais Energy's Service Engineers, everyday people who sign up to work on Christmas Day, even if it means having to spend the day away from family. The new TV campaign showcases the level of care and commitment they bring to their jobs, 365 days a year. Christmas Day is a day when nobody should have to worry about their home and the creative campaign depicts a Bord Gais Energy Service Engineer going the extra mile to ensure customers can enjoy the day. Bord Gais Energy Service Engineer teams are on call throughout the festive season to make sure nothing gets in the way of Christmas and family. It is this sacrifice that is captured beautifully in this campaign. The creative, developed by Team Nucleus, sees another project delivered by best-in-class agency talent. For Bord Gais Energy, this team comprises Folk Wunderman Thompson and Mindshare Ireland who offer a fully integrated solution to Bord Gais Energy under the mantle of 'Team Nucleus'.
Head of Planning: Eimear Fitzmaurice Related
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