Corporate social responsibility: It's not just an emoji

Cyber bullying is the main cause of depression in children and teenagers. This situation is concerning because cyber bullying is something that is replicated easily and rapidly and just in the past year 981 cases were reported, some of them with terrible consequences. This is why we decided to use the same emojis used to bully others and create in detail different faces that show the true feeling of what a simple emoji can do to a kid or a teenager.
Agency: Sancho BBDO