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Top 6: December 1st 2021
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Women and Men Progressive Movement Foundation (WMP.): Museum of First TimeTop 6: December 1st 2021
Women and Men Progressive Movement Foundation, Wunderman Thompson Thailand (who created the "Home is not a boxing ring" campaign"), Electrolux, and Thai Health Promotion Foundation team up to raise awareness about domestic violence to mark the International Day for Elimination of Violence against Women (November 25, 2021) with the new concept "#OnceIsEnough," which addresses the women's insight that every woman remembers her "first time" experience with everything in life. However, due to the COVID-19 situation, thousands of new cases arise every day. Events and marches that are regularly organized by the organization were unable to take place. As a result, Wunderman Thompson proposed a solution that allows everyone to experience the #OnceIsEnough concept no matter where they are: By using "virtual museums" - a popular activity during the pandemic that allowed people to visit galleries or museums all over the world - we disrupted the virtual museum trend by creating the Museum of First Time, the first virtual museum based on a true tale of a victim of domestic violence. The Museum of First Time is an immersive experience featuring a 360-degree view that simulates an actual environment and a real story from a real domestic violence victim. The museum takes you from the doorway that tells a romantic story; a first gift, a first couple photo, to the more bitter side of love; a first wound, a first promise, a first lock up, and a bleeding. The conclusion of this exhibit confronts you with a video of the actual victim. Before leaving the museum, you can anonymously share your story on the website. There is also a share button to share your museum ticket and invite those you care about to experience the museum. The Museum of First Time is accessible through various devices, including mobile phone, tablet, computer, or laptop.
Agency : Wunderman Thompson Thailand Also best this week |
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