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Edward Elmhurst Health (EEH): Poison Ivy


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At a time when most healthcare providers' ads are generally filled with somber piano tones set to montages of diligent healthcare workers, grateful patients and families and dramatic voiceovers, one healthcare provider, Chicago-based Edward Elmhurst Health (EEH), is taking an approach: comedy. The new ad campaign, created by Denver-based Cactus, features improv comedy actors, including some from the famed Second City along with real EEH doctors and staff. The ads just started airing in the Chicago regional market late last week. There is also print and OOH elements as well.
Credits Other credits

Agency

Founder, CEO: Joe Conrad

VP, Account Leadership: Ainslie Fortune

Assoc. Director of Strategy: Nicole Parker

Senior Project Manager: Helen Shabinsky

Project Manager: Jordan Leet

Production Director: Brooke Woodruff

Senior Integrated Producer: Martha Douglas

Senior Creative Producer: Julie Mimmack

Photographer: Eric Ryan Anderson

Photo Producer: Brenda Whaley

Post Production / Color: 11 Dollar Bill

Editor: Wayde Samuel

Assistant Editor: Travis Mitchell

Colorist: Clark Jackson

Audio Post: Coupe Studios

Greg McRae, Sound Engineer

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