Perrier: Perrier And Juice jcdecaux outdoor

Perrier - one of the leading and coolest sparking water brand in Israel Lunching a new and exciting soft drink - Perrier & Juice in the Israeli market. As a leading and urban brand, We connected the DNA of the brand to the living urban soul of the city that never stops - Tel Aviv.

We created the ad through an illustration on the new iPad Pro and at the same time we built a visual brand language that told the story of the brand on a series of photos and content on social networks