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Woodstock: Woody & Cola, 1


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Australia’s favourite oak-matured bourbon whisky, Woodstock Bourbon, has released its new ‘Woody & Cola’ campaign, highlighting that some things just go better together. Set to the well-known ‘Escape’ (The Pina Colada Song), the campaign introduces characters ‘Woody’ and ‘Cola’, who are completely different, yet completely complimentary at the same time – much like Woodstock’s smooth oak-aged, blended Kentucky bourbon with sweet refreshing cola. Following their journey, Woody & Cola go around doing what best mates do, having fun, exploring the unexpected and showcasing the true bonds of friendship between Aussie Woodstock drinkers. The new integrated campaign, created by TBWAMelbourne, launches across TV, social and radio.
Credits Other credits

Client

GM CUB Premium Beverages at Carlton & United Breweries: Michael Ritoli

General Manager – Marketing: Brian Phan

Head of Portfolio, RTDs & Spirits: Ben Eyles

Brand Manager Dark RTD & Spirits: Rob Marsh

Assistant Brand Manager (Dark RTDs / Spirits): Lauren Alford

CUB Creative Consultant: Nick Worthington

Head of Insights & Capability: Sarah Wilcox

Consumer Insights Manager: Johanna Isaacs

CUB Marketing communications Agency: CUBHOUSE

Media Agency: PHD

Production

Colorist: Martin Greer

Offline: Tim Parrington

Audio: Paul Shanahan/Final Sound

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