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Top 6: December 8th 2021

Young People’s Theatre: Star In AR, Zebra

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Top 6: December 8th 2021
The COVID-19 pandemic has had significant impact on the performing arts in this country. Canada's largest professional theatre for young audiences, Young People's Theatre (YPT), has partnered with Zulu Alpha Kilo and Meta to launch an innovative campaign using augmented reality (AR) technology to celebrate the positive impact theatre has on young people. The "Star in AR" campaign allows Canadians to use an interactive augmented reality experience with the children in their lives to showcase the invaluable lessons that children learn through theatre experiences. The campaign is a result of a “Hack for Good” event, a creative hackathon hosted by Meta bringing together Canadian creative talent and the Meta Creative Shop to support YPT by reminding Canadians of the value of theatre and arts education. Toronto-based ad agency Zulu Alpha Kilo created two unique AR effects telling the story of an “Alien” who found their voice through theatre and a “Zebra” who learned of new possibilities and discovered new worlds when watching a live performance. The immersive AR effects, aimed at parents and teachers to experience with children, allow someone to take centre stage as the characters themselves and experience the power of theatre.
Credits Other credits

Strategy Team: Sean Bell, Shaunagh Farrelly, Adrian Ver

Account Team: Rob Feightner, Karla Ramirez

Clients: Liana Sanders, Clare Hill

Interactive Producer: Ece Inan

Interactive Artists: Andrew Martin, Ricardo Castillo

Illustrator: Steven Twigg

Line Producer: Lauren Schell, Mitch Cappe

Post Production Producer: Sarah Dayus

Editor: Max Lawlor

Online Editor: Felipe Chaparro

Audio Mix: Noah Mroueh

Production House: Zulubot

Executive Producer Tom Evans

Technical Advisor: Adam Palmer

Meta Team: Neil Mohan, Bilal El Houri

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