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Arcos: Clara
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Arcos, a Spanish company dedicated to the manufacture of cutlery, has launched "Clara", a short film that pays tribute to all those anonymous chefs who have a passion for cooking: the chef in the taverns, the small bars, the cook in the neighborhood. In short, to all those chefs who, after two difficult years, have known how to reinvent themselves and be reborn. "Clara" is an animated short that tells the story of Clara: a cook passionate about her work, who faces the closure of the restaurant where she works, and with it, the end of her dreams.
Agency: El Ruso de Rocky And it shows how thanks to her passion and the support of her environment, she recovers her dream of cooking. A narrative with a magical touch, in which the main character undergoes a transformation that goes beyond the professional. The short film is launched to present the Clara Series, a product that seeks to democratize the kitchen with a collection of knives that combine one of the most elaborate Arcos blades, with the simplest handle. In this way, the brand wants to make the quality of haute cuisine available to everyone.
Client team: Ignacio Cervantes |
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