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Top 6: December 15th 2021
Interactive
Volkswagen: A Year in ElectricTop 6: December 15th 2021
Volkswagen Canada is plugging into Spotify Wrapped, the streaming music service's annual round-up of its users' most streamed songs, with an innovative campaign called "A Year in Electric." Spotify Wrapped has become a significant social moment in recent years, with millions of people around the world taking to platforms like Facebook and Twitter to share the playlist of their most-played songs over the previous 12 months. Celebrities including Lin-Manuel Miranda, Ariana Grande and Chance the Rapper have all shared their "Spotify Wrapped" playlist in previous years, but no brand has revealed its own. Until now. Volkswagen's agency, TYPE1, with creative handled by TAXI, saw an opportunity to promote the car company’s commitment to an electric future. Literally a year in the making, “A Year in Electric” is a truly electric—and eclectic—playlist exclusively populated by songs related to electric power that run the gamut from hip-hop to pop to heavy metal. For the brand, listening to these ‘electric tracks’ was totally normal in 2021. Over the past year, the music fans in charge of Volkswagen’s Spotify account have listened to nothing but songs related to electricity, green energy, the environment, etc. That generated a “Spotify Wrapped” playlist demonstrating its belief in an all-electric future, highlighted by songs like Drake’s “Charged Up,” Katy Perry’s “Electric,” and AC/DC’s “High Voltage.”
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