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Top 6: January 19th 2022
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Canada’s D&I Advocacy Groups: The Micropedia of Microaggressions

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Top 6: January 19th 2022
'That's so gay', 'Let's have a powwow', 'I don't see colour', 'You don't look trans'; these are just some of the entries in a new encyclopedia documenting the different types of microaggressions. Called the Micropedia of Microaggressions the comprehensive online tool is a resource to learn about microaggressions through definitions, information and real-world examples from culture, media, and daily interactions. Microaggressions are everyday subtle put-downs, assumptions, and comments that, regardless of intentions, are hurtful, insulting and damaging. Research has shown that while less obvious than overt forms of discrimination, microaggressions take a significant toll on mental and physical health. The goal of The Micropedia is to bring awareness to this hidden issue by equipping people with an understanding of one of the most common forms of discrimination-microaggressions-and to support training and education on equity, diversity, and inclusion. Created by Zulu Alpha Kilo, the comprehensive tool was developed by a diverse team at the agency on behalf of a community of Canada’s D&I advocacy groups - including The Black Business and Professional Association, The Canadian Congress on Diversity and Workplace Equity, Pride at Work, and Ryerson University's Diversity Institute.
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Agency

Designer: Zoe Kim

Design Director: Jeff Watkins

UX/UI Designer: Damian Simev

Account Team: Rob Feightner, Karla Ramirez, Micheal Braithwaite

Planning Team: Spencer MacEachern, Adrian Ver, Patrick Henderson, Sean Bell

Producer (Web): Kenneth Haz

Producer (Audio): Rebecca Adams

Production Director: Ola Stodulska

Studio Director: James Graham

Developers (Web): Jake Edwards, Kyle Collins, Ariana Emond

Production Artist: Pavel Petriycki, Mila Lukezich, Cecilia Bernasch

Production

Cinematographer/DOP: Greg Bennet

Editing Company: Zulubot

Editor: Jessie Posthumus, Felipe Chaparro

Animation: Ashlee Mitchell

Post Production Producer: Sarah Dayus, Mariya Guzova

Online: Felipe Chaparro

Motion Graphics: Mike Sevigny

Special Effects: Jay Baker

Colourist: Felipe Chaparro

Audio Production / Scoring: Pirate Toronto

Executive Producer, Pirate Toronto (Audio): Maggie Blouin Pearl

Engineer, Pirate Toronto (Audio): Ian Boddy

Audio Social: Noah Mroueh

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