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Web Film

Twitter: James & Jack


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Christmas is coming, and among manic Christmas shopping and office parties, there's another festive tradition that gets people talking: Christmas ads. Nowhere does this debate happen more than on Twitter, so this year, those conversations have inspired the platform to launch one of the most unique adverts of the season. It starts back in November 2020, when @DanannMcAleer tweeted saying that at age seven he wrote the perfect Christmas advert, a story he wrote as a child, complete with illustrations. He even tagged John Lewis inviting them to use it for their 2021 campaign.
Agency: DAVID, Madrid

Well, John Lewis didn’t, but Twitter did. To show how the Christmas spirit floods Twitter every year, the platform brought this story to life: a surreal tale about two snowflakes, or rather ‘snow flacks’, called James and Jack, whose adventures include bouncing from an octopus in the sea into a snow spray factory. It’s magical, it’s absurd and it’s proof that all kinds of Christmas conversations are on Twitter. Alongside the film is an interview documenting the reaction of the original Tweeter and writer, Danann McAleer. His shocked and delighted reaction speaks for itself. “I absolutely love it,” he commented. “It’s beautifully done, and I think it should be the start of a franchise! That’s made my day. And made my Christmas too.” It doesn’t end there. To celebrate the launch, Twitter will even be giving away some physical mementos on the platform to fans of the film, including some very special soft toys. Worth watching out for!
Credits Other credits

Partner: Pancho Cassis

Global COO: Sylvia Panico

Head of Production: Alejandro Falduti

Creative Editor: Cristian Migueliz

Head of Account: María García Herranz

Group Account Director: Lucila Mengide

Account Supervisor: Adriana González

CLIENT: Twitter

Lead Content Strategy EMEA: Gordon MacMillan

EMEA Business Marketing Director: Carlos Cantu

Global Business Marketing: Ciara Brady

Production

Line Producer : Isa Taoui

Compositing Artist : Mathieu Bétard

Animation team : Lucie Mayjonade / Michaël Bataille / Léa Bancelin / Manon Courtaux / Suzon Héron

Layout : Roxane Campoy

Background : Roxane Campoy

Stroyboard/Animatic : Corentin Penloup

MUSIC COMPANY: Pickle Music, Madrid

Original Music and Sound Design: Pickle Music, Madrid

Creative Direction: Sebastián Merlín

Composers: Alexis Estiz, Darío Calequi

Sound Design and Mix: Jaime Aydillo

Executive Production: Olivia López

Productora: Pasimedia

Director: Mathias Ashford

Producer: Ines Li Ying

Camera operator: Ashley Raim

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