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Mcdonalds: Roadtrippin on a Prayer


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To celebrate the first day of summer and coincide with the easing of Australia's inter-state travel ban due to COVID, we created a spot showing Aussies all over the country getting back out on the road and enjoying summer together. Set to one of the most iconic road trip singalongs, Bon Jovi's Livin' on a Prayer, the ad celebrates the joyous feeling of traveling with friends and family over summer - of which a McDonald's pitstop or drive-thru is a key tradition within this.
Agency: DDB, Sydney
Credits Other credits

Client: McDonald’s Australia

Chief Marketing Officer: Chris Brown

Marketing Director: Tim Kenward

Senior Brand Manager: Liz Whitbread

Brand Manager: Chloe Brannagan



Creative, digital and PR agencies: DDB Group Sydney – DDB Sydney, Tribal Australia, and Mango Communications

Media agency: OMD



Production company: Scoundrel

Director: Tim Bullock

Producer: Morgan Benson-Taylor

Executive Producer: Adrian Shapiro

DOP: Shelley Farthing- Dawe

Production Designer: Miles Pitt



Post-Production: Adam Wills

Editor: Adam Wills

Colourist: Fergus Rotherham

Flame: Soren Dyne



Sound: Sonar

Executive Producer: Sophie Haydon

Sound Design: Timothy Bridge

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