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RSA Ireland: RSA "Look out for each other"
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Too many older pedestrians are being killed on Irish roads. We wanted to encourage more care on the road and attention to the problem without using scare tactics... after all, we want older pedestrians to get out and about and enjoy their daily constitutional without fear of endangerment. So this spot, carried across TV, digital and social, shows our protagonist walking confidently through her domain, until a moment's dangerous driving disturbs her peace.
Agency: BBDO, Dublin
Account Director : Dave Power |
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