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Top 6: December 22nd 2021
Outdoor
FijiKava: Never Go Full Karen
Top 6: December 22nd 2021
FijiKava needed a way to break into the highly-saturated pharma market, and stand out amongst the more established brands. 'Karens' have become universal, thanks to their public freakouts and anything-but-calm nature. So, with a product that reduces stress, it made sense for the FijiKava launch campaign to speak to the 'Karen' in all of us...
Agency: Publicis Worldwide
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