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FijiKava: Calm Your Karen
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FijiKava needed a way to break into the highly-saturated pharma market, and stand out amongst the more established brands.
'Karens' have become universal, thanks to their public freakouts and anything-but-calm nature. So, with a product that reduces stress, it made sense for the FijiKava launch campaign to speak to the 'Karen' in all of us...
Executive Strategy Director – Mike Redfern Related
FijiKava: Calm Your Inner Karen
Publicis Worldwide, Brisbane 
FijiKava: Calm Your Inner Karen
Publicis Worldwide, Brisbane |
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