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Top 6: December 22nd 2021
Interactive

League Against Cancer: The League Among All Leagues

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Top 6: December 22nd 2021
The League Against Cancer came to VMLY&R with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. The agency realised a something: there are many leagues in the world with a lot of attention - The Champions League, the NFL, the MLB, the Premiere League. So the brand did what happens in any league - convince a famous football player to place a story claiming that he was about to change to a new league in Peru. After the media talked about it, he told everyone that he was going to play for the League Against Cancer. Influencers joined, made their teams and got volunteers as well as donations.
Credits Other credits

Agency

CEO: Eduardo Grisolle

Graphic Designer: Renzo Zapata

Account director: Anna Achata

Client Services Director: Sara Roif

PR: Orange 360

Music: Zumba

Music producer: Rodrigo Malnati

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