Volvo Car Brasil: Recharge Hijack, MINI

A pioneer in electrification in Brazil and a leader in the plug-in hybrid vehicle segment, Volvo Car Brazil already has around 1,000 free electric charging stations throughout the country. The charging points can be used by customers of various brands who own hybrid and electric cars, and that's exactly what the brand used to thank all those who have embraced electrification in their daily lives. The “Volvo Recharge Hijack” campaign, created in partnership with Grey Brasil, goes on air this weekend, from December 10th to 12th, and shows different models of cars charging at Volvo's charging stations, highlighting the versatility and accessibility of the facilities. The film from the Volvo Recharge Hijack campaign will be shown throughout Brazil on digital media. At the Boulevard Center, in Brasília (Federal District), the activation will be highlighted on the largest gable in South America. Campaign items will also be present in airports and shopping centers in São Paulo, Campinas, Ribeirão Preto, Sorocaba and São José dos Campos.