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Experiential

Visible: Shatter the Family Drama


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An in-person smash room event, aptly-titled Visible Presents: Shatter the Family Drama, at 29 W 23rd St. New York, NY 10010 on December 17-18, 2021. Attendees walked through a "home for the holidays" themed living room and took out their holiday-related family frustrations by smashing everything in sight. For example:

o Filled stockings you could rip from the mantle embroidered with, "Why aren't you married yet?"

o Christmas tree ornaments that said, "Your generation has it so easy" and "Why can't you be more like your brother?"

o Wine bottles with custom labels such as, "Dry and slightly bitter, like your family"...and more.


Image captions:
"NEW YORK, NEW YORK - DECEMBER 17: A view of the venue outside as Visible Presents: Shatter The Family Drama on December 17, 2021 in New York City. (Photo by Eugene Gologursky/Getty Images for Visible)"

"NEW YORK, NEW YORK - DECEMBER 17: Austin Augie attends the Smash room as Visible Presents: Shatter The Family Drama on December 17, 2021 in New York City. (Photo by Eugene Gologursky/Getty Images for Visible)"

"NEW YORK, NEW YORK - DECEMBER 17: Brett Conti attends the Smash room as Visible Presents: Shatter The Family Drama on December 17, 2021 in New York City. (Photo by Eugene Gologursky/Getty Images for Visible)"
Credits Other credits

Creative Director (Design): Courtney Schopfer

Creative Director (Copy): Brett Dixon

Associate Creative Director (Design): Matt Frye

Associate Creative Director (Design): Alex Rhubart

Social Copywriter: Kelsey Nguyen

Associate Director of Production: Julia Goldsmith

Senior Creative Producer: Trevor Chauvi

Group Production Director: Brigid McEntee

Group Account Director: Natalie Ross

Associate Comms Director: Darren Allison

Social Strategist: Madison Allen

Community Manager: Michelle Douglas

Community Manager: Ian Rubini



Fabrication Company: Smorgasbord

Client Service & Business Operations: Liam Fracht-Monroe

Creative Direction & Strategy: Ken Trabert

Production & Fabrication: Lee Robinson



Photo/Video Production Company: Zipline

Lead Producer/Co-Owner: Tommy Walters

Technical Director/Co-Owner: Matt Cerisano



Influencer Agency: Anchor

President & CEO: Victoria Calvert

Senior Manager, Brand Strategy: Angela Bobo

Head of Partnerships: Lulu Burns

Marketing Associate: Maggie McMorrow

Marketing Associate: Veronica McAuliffe

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