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Mars Rocks: Mars Rocks


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One day New Zealanders woke to find rocks all over their city, courtesy of a new campaign via Colenso BBDO, Auckland. The rocks were placed in unusual places to launch the brand new Mars Rocks chocolate bar, a regular Mars with the unexpected addition of crispy ‘rocks’.
The rocks were tucked in all sorts of surprising places. Inside ice cream fridges, shop front window displays, amongst the oranges at a green grocers, in people’s letterboxes, inside skill tester machines, amongst the balls at bowling alleys and the list goes on.
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