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New York Lottery's X Series: Meet The Multipliers


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The New York Lottery's X Series' family of Scratch-Off tickets can multiply your win. So, to announce the X Series’ biggest ticket drop yet, we're introducing New York to another family of winners: The Monteros. The Monteros like to multiply their wins. They're ten-time Regional Yo-Yo Champions. They're twenty-time Blue Ribbon Yodellers. They win at everything, even staring contests. And, they have a room filled with a great multitude of trophies to prove it.
Agency: McCann, New York

The Montero family is the embodiment of the X Series family of Scratch-Offs—even their choice of wardrobe matches the colour of the new tickets. Up-and-coming, Young Director Awardee, Cloe Bailly, brought the spot to life with her keen eye for production design and cinematic storytelling. The campaign will be carried across TV, radio, OOH, print, social and other digital executions from January 6th to March 27th.
Credits Other credits

Agency

SVP: Dom Baccollo

SVP: Jason Ashlock

EVP, Executive Account Director: Nikki Maizel

VP, Account Director: Molly Vossler

Senior Account Executive: Christina Harman

Account Executive: Ana Gonzalez

Senior Project Manager: Ann-Marie Abril

Production

Managing Director: Michael Sagol

Head of Production: Cat Cravens-Griffiths

Production Supervisor: Alex Giotopoulos

Production Designer: Madison Lee Hatch

Wardrobe stylist: Young ah Kim

Edit

Editorial: No6

Executive Producer: Corina Dennison

Head of Production: Laura Molinaro

Editor: Ryan Bukowski

Assistant Editor: Renn Cheadle

Producer: Elizabeth Gelhar / Martino Baltiero

VFX

Conform/VFX: No6

Audio

Audio Mix: Sonic Union

Mixer: Paul Weiss

Colour

Telecine: Nice Shoes

Colorist: Maria Carretero

Music

Music: JSM

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