Outdoor ad: Gymbox: Euphoria

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BMB has created a new campaign for Gymbox, the unconventional London based fitness chain. To kick off the new year, a playful poster campaign celebrates the fact that Gymbox are making gym life less predictable, more unusual and more fun. Perfect for anyone looking for unorthodox ways to get fit. The headlines read like snippets of conversation that would sound out of place anywhere except Gymbox - weaving in some of the quirky classes that the gym chain offers.